Copywriting
Copywriting
Powerful copy is the voice of your brand — it informs, persuades, and inspires action. At our agency, we combine strategic thinking with compelling language to craft copy that not only resonates with your audience but also drives meaningful results.
We begin by understanding your brand’s tone, values, audience, and goals. From there, we dive into industry research, competitor messaging, and customer psychology to create content that captures attention and converts.
Our process includes content planning, drafting, refining, and optimization — all aligned with your marketing strategy. Whether it’s for websites, ads, emails, blogs, or landing pages, our copy is designed to perform across platforms.
We don’t just write words — we craft experiences. Each piece of copy is created with clarity, creativity, and a strong call to action, ensuring your message stands out in a noisy digital landscape.
Integrated with your broader marketing efforts — including SEO, PPC, email campaigns, and social media — our copy maintains consistency, authority, and engagement across all channels.
Let us help you shape a brand voice that’s distinctive, persuasive, and built to convert — with copywriting that works as hard as you do.
Brand Voice & Messaging
We craft authentic and consistent messaging that reflects your brand’s personality and connects with your audience on an emotional level.
Audience Research & Content Planning
We analyze your target audience’s behavior and preferences to plan copy that speaks directly to their needs, interests, and intent.
High-Impact Copy Creation
From headlines to CTAs, we write persuasive, SEO-friendly content designed to boost engagement, increase conversions, and deliver measurable results.
Our Benefits
Unlock the power of words with professionally written copy that engages, persuades, and converts.
- Clear, Compelling Messaging Aligned with Your Brand
- SEO-Optimized Copy That Boosts Visibility and Traffic
- Audience-Centric Content That Drives Conversions
- Fast Turnaround Times with High-Quality Results
We create all forms of copy — including website content, landing pages, blog posts, ad copy, email campaigns, product descriptions, and more.
We start with a brand discovery session to understand your tone, audience, and messaging style, ensuring every word aligns with your identity.
Yes! All copy is written with SEO best practices in mind — including keyword integration, readability, and meta optimization for better search visibility.
Turnaround times vary depending on the scope, but we typically deliver high-quality drafts within 3–7 business days.
Best Quality services
Call us Anytime +919819595495
Why Copywriting Is the Unsung Hero of SEO & Digital Growth in 2025 – A Real Pharma Success Story
Introduction: Copywriting Isn’t Just Words. It’s Digital Impact.
When most people hear the word “copywriting,” they assume it’s just about writing a few lines of content or catchy slogans. But in 2025, with digital competition soaring in every sector—from pharma to fashion to fintech—copywriting has become one of the most critical aspects of online marketing.
It’s not just about what you say anymore. It’s about how you say it, when you say it, and who you say it to.
At PICKMYURL, we’ve seen firsthand how brands skyrocket their conversions, SEO rankings, and customer engagement simply by investing in the right copy. Whether it’s website content, email campaigns, product descriptions, or SEO blogs—quality copywriting bridges the gap between visitors and customers.
This article will explore why smart copywriting matters more than ever, what types of copy your business needs, and how our team (including expert freelance copywriters and AI-driven tools) helped a pharmaceutical company boost its digital presence using advanced copywriting services.
Let’s get into it.
Section 1: What Is Copywriting (And Why It’s Not Just “Writing Stuff”)
freelance copywriter
Copywriting is the art and science of writing text that persuades, converts, and sells. But today, it’s more than persuasion—it’s strategy.
Effective copywriting means:
Using psychology to trigger action
Aligning your brand tone with audience expectations
Writing for humans, while also pleasing search engine algorithms
Turning boring product features into relatable benefits
Getting results with fewer, better words
It plays a direct role in:
Increasing website traffic (via SEO copywriting)
Improving conversion rates (via landing pages and CTAs)
Retaining customers (via email copywriting)
Enhancing brand authority (via blog writing and storytelling)
Section 2: Different Types of Copywriting You Should Know
seo copywriting
At PICKMYURL, we specialize in every form of modern copywriting. Here are some essential types that Indian businesses are increasingly investing in:
SEO Copywriting:
Focuses on creating content that ranks high on Google. Includes keyword research, metadata, and readability optimization.Website Copywriting:
Clear, compelling content for homepages, service pages, product descriptions, and about sections.Email Copywriting:
Writing emails that don’t just land in inboxes—but get opened, read, and clicked.Social Media Copy:
Snappy, attention-grabbing copy for Instagram captions, Twitter threads, and LinkedIn posts.Blog Writing:
Long-form, informative content that builds trust, educates your audience, and fuels organic growth.Sales Pages / Landing Pages:
One-page masterpieces built for conversions, product launches, or lead generation.
Section 3: Why Businesses in India Are Turning to Freelance Copywriters
India has seen a boom in freelance talent, especially in the content space. Hiring a freelance copywriter is becoming a go-to strategy for startups, small businesses, and even corporates who need expert writing without the cost of a full-time team.
Freelancers offer:
Fresh perspectives
Specialized writing styles
Flexible pricing
Faster turnaround times
At PICKMYURL, we work with a curated network of freelance copywriters across industries—from pharma and wellness to tech and education. This ensures that your brand voice isn’t generic—it’s industry smart.
Section 4: Our AI + Human Copywriting Model
Unlike traditional agencies that rely solely on manual writing, PICKMYURL uses an AI-assisted approach. Our writers and editors use tools that:
Suggest high-ranking keywords
Analyze tone of voice
Optimize for readability
Monitor competitors’ content trends
But we don’t let machines write for us—we let them guide us. Every piece of content is written, refined, and approved by experienced human copywriters.
Section 5: Real Success Story – How Copywriting Transformed a Pharma Brand’s Online Journey
Client: Vedanta BioHealth Pvt. Ltd.
Industry: Pharmaceutical & Nutraceuticals
Location: Hyderabad, India
Services Used: Website copywriting, SEO copywriting, email copywriting, blog content, landing page optimization
Duration: 6 Months
Background:
Vedanta BioHealth is a mid-sized pharmaceutical manufacturer offering a wide range of nutraceuticals, including herbal supplements, protein powders, and immunity boosters. Though they had recently revamped their website, they were disappointed by the lack of traffic, engagement, and conversions.
Their challenges:
Product pages were filled with jargon and poorly written content
No blog or informational section
Email campaigns had low open and click-through rates
SEO rankings were stuck beyond page 5
Competitors were outpacing them online
When they came to PICKMYURL, their digital strategy was strong—but their messaging was weak. They had something to say, but they didn’t know how to say it.
Our Approach: Rewriting the Brand Story
Phase 1: Copy Audit and Tone Reset
We started with a deep-dive into their existing content:
Website lacked clarity and structure
Product descriptions were copy-pasted from supplier datasheets
CTAs were missing or too vague (“Click here” instead of “Buy Now for ₹299”)
No storytelling element to differentiate their brand
We interviewed the founders to understand the brand’s mission and rewrote their brand story, taglines, and product descriptions to reflect credibility and relatability.
Phase 2: SEO Copywriting for Product Pages
Our SEO team did keyword research around terms like:
“best herbal immunity booster India”
“protein powder for senior citizens”
“buy ashwagandha capsules online”
We then rewrote product pages with:
Keyword-rich, persuasive product copy
Bullet-point benefits
Trust triggers (certifications, safety, clinical trials)
Strong CTAs like “Order Now – Free Delivery”
Within 3 months, 15 product keywords started ranking on page one.
Phase 3: Email Copywriting That Converts
Their email list of over 20,000 customers was barely engaged. Open rates were below 5%, and click rates hovered around 0.4%.
We revamped their email strategy with:
Subject lines like “3 Reasons You’ll Love Our New Ashwagandha Capsules” instead of “New Launch!”
Personalization with user names and past orders
Clear, bold CTAs
Interactive content (polls, short quizzes)
Result? Open rates rose to 27% and average CTRs reached 3.8%.
Phase 4: Blog Content and SEO Growth
We published weekly SEO-optimized blog posts on topics like:
“Top 5 Natural Immunity Boosters in Ayurveda”
“How to Choose the Right Multivitamin for Your Age”
“Is Your Protein Powder Safe? Here’s What You Need to Know”
These blogs attracted backlinks and brought in organic traffic—helping them grow from 300 monthly visits to over 6,500 in four months.
Phase 5: Landing Pages and Lead Funnels
We created targeted landing pages for their top products using conversion-focused copy. One of our most successful pages—“Vedanta Daily Multivitamin for Women” generated a 9.2% conversion rate from cold Google Ads traffic.
Outcome After 6 Months:
Organic traffic increased by 550%
23 keywords ranked in top 3 positions on Google
Email engagement and repeat purchases grew by 400%
Monthly online sales grew from ₹45,000 to ₹2.1 lakhs
The brand received distributor inquiries from UAE and Sri Lanka
Testimonial from Mr. Naveen Rao, CEO, Vedanta BioHealth:
“I always thought marketing was about flashy ads. But PICKMYURL showed us that the real power lies in words. Their copywriters gave our brand a voice that connects, informs, and sells. From emails to blogs to product descriptions—they nailed it. We now proudly rank on Google, get daily orders, and have built customer trust like never before.”
Section 6: How You Can Leverage Copywriting for Your Business
Whether you’re in pharma, tech, education, fashion, or finance—copywriting is what turns browsers into buyers.
Here’s how PICKMYURL can help:
Hire experienced freelance copywriters who understand your industry
Get full-suite copywriting services under one roof (SEO, email, landing pages)
Use our AI tools to maximize content performance
Collaborate with real humans who understand tone, voice, and Indian audiences
Final Thoughts: Words Build Businesses
In 2025, your customer doesn’t just buy products—they buy your brand story. They compare, they research, they read.
Without compelling copywriting, even the best-designed website or app will fall flat.
At PICKMYURL, we believe copywriting is not a luxury—it’s your digital currency.
If you’re ready to amplify your SEO, boost your sales, and finally say the right things to the right people—talk to us.
We don’t just write copy. We write results.