Social Media Management and Monitoring
Social Media Management and Monitoring
Establishing a strong social presence begins with a focused, well-managed strategy. At our agency, we leverage proven social media techniques to build your brand’s visibility, engage your audience, and drive meaningful interactions across platforms.
We start by analyzing your brand voice, audience behavior, industry trends, and competitor activity. These insights help us develop tailored content calendars, posting schedules, and engagement strategies that align with your goals.
Our social media management process includes content creation, post scheduling, audience interaction, performance tracking, and real-time monitoring. This ensures your brand stays relevant, responsive, and consistently active online.
But it’s not just about posting — it’s about building relationships. We focus on creating valuable content, fostering community engagement, and responding to your audience promptly to enhance brand trust and loyalty.
We also integrate your social media efforts with broader digital strategies like SEO, content marketing, and paid ads to create a unified brand experience across all channels.
Let us manage and monitor your social media presence with a strategy that drives engagement, builds trust, and helps your business grow in the digital world.
Content Planning & Strategy
We craft tailored content strategies that resonate with your audience, ensuring consistent messaging and brand alignment across all social platforms.
Real-Time Monitoring & Insights
We actively monitor your social channels to track engagement, respond promptly, and gather insights that shape smarter decisions and stronger campaigns.
Engagement & Community Management
We build genuine connections with your audience by managing comments, messages, and mentions to boost interaction and brand trust.
Our Benefits
Maximize your brand’s impact with a social media strategy built for growth, engagement, and visibility.
- Consistent Brand Presence Across All Platforms
- Increased Engagement & Audience Growth
- Real-Time Monitoring & Quick Response Management
- Data-Driven Insights to Optimize Performance
We manage and monitor your social media so you can focus on running your business. With a strategy rooted in engagement, insights, and consistency — we make sure your brand always stays active and relevant.
We handle everything from content creation, scheduling, and publishing to responding to comments, messages, and audience interactions.
Monitoring helps us track real-time engagement, spot trends, respond quickly to your audience, and adjust strategies based on performance insights.
We manage all major platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube — depending on where your audience is most active.
Best Quality services
Call us Anytime +919819595495
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The article includes a 1000-word success story of a pharmaceutical company and highlights the importance of SEO and social media in today’s competitive digital environment. This content is original and not copied from anywhere.
Title: Why Social Media Management and SEO Are the Twin Engines of Business Growth in 2025 – A Real Pharma Success Story with PICKMYURL
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Introduction: The Digital Dilemma Most Indian Brands Face
In today’s hyper-connected world, where your customers scroll, swipe, and shop all day long, your online visibility isn’t just an asset—it’s your lifeline. Whether you’re a tech startup, a jewelry brand, or a pharmaceutical giant, if you’re not showing up where your audience is spending their time, you’re missing out. That’s where social media management and SEO step in as your most powerful business allies.
Many Indian companies still underestimate the sheer force of digital presence. They either post inconsistently on social media or depend only on ads to drive traffic. But the reality is—without structured social media management and strong SEO, even the best products remain invisible.
At PICKMYURL, we help businesses grow digitally with cutting-edge SEO strategies, AI-powered social media monitoring tools, and curated content marketing plans that are rooted in data and creativity. Today, we’re here to share the story of how a pharmaceutical company, once struggling with their digital presence, became an industry thought leader using our strategy.
But first, let’s break down the basics.
What is Social Media Management and Why Does It Matter?
Social media management is more than posting memes or product updates. It involves planning, publishing, analyzing, and engaging with content across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube. Good management helps create brand awareness, foster trust, and build an active community.
Top social media management companies in India use a mix of strategy, tools, and human creativity to manage and grow their clients’ digital presence. They monitor metrics like engagement, shares, impressions, and customer sentiment.
With proper tools and strategies, businesses can track what their audience wants, how they respond, and when they’re most active. This forms the core of customer-centric marketing.
What About Social Media Monitoring?
Social media monitoring is the practice of tracking and analyzing conversations about your brand across social platforms. With specialized social media monitoring tools, businesses can:
Understand customer feedback (positive or negative)
Detect brand mentions or competitor comparisons
Spot emerging trends before they go viral
Respond promptly to crises
Monitoring is how brands stay “in the loop.” It tells you what people think of your brand and how your competitors are performing.
The Role of SEO in This Puzzle
Now, combine this with strong Search Engine Optimization (SEO)—and you’re unstoppable. While social media pulls attention in the short term, SEO sustains long-term growth by improving your visibility on Google and other search engines.
PICKMYURL merges both worlds—SEO and social media—into a single digital growth engine. We use AI-driven social media management tools, advanced SEO strategies, and real-time monitoring dashboards to provide full-spectrum solutions.
The Real Story: How We Helped a Pharma Company Go Digital-First
Let’s take you behind the scenes of one of our favorite transformations. This is the story of a mid-sized pharmaceutical company based in Ahmedabad, Gujarat—whom we’ll call “Medicure Biolabs” (name changed for privacy).
Before PICKMYURL: The Digital Struggles of Medicure Biolabs
Medicure Biolabs is a manufacturer of generic and over-the-counter medicines, exporting to over 10 countries. While they were growing steadily through distributors and offline channels, their digital presence was almost non-existent.
Their pain points were:
Website didn’t appear on the first 10 pages of Google
No social media engagement—less than 100 followers per platform
No awareness of what was being said about their brand online
Product inquiries had dropped by 45% in the last year
Competitors were ranking higher and building trust online
They approached us saying, “We know we need digital transformation, but we don’t know where to begin.”
Our Strategy: The Digital Makeover
We proposed a comprehensive strategy covering:
Social media management
Social media monitoring
SEO optimization
Brand storytelling
Paid promotions and analytics
Step 1: SEO Foundation
We started by rebuilding their website with proper on-page SEO elements:
Targeted pharma-related keywords
Fast-loading pages
Mobile-friendly design
SEO-friendly URLs
Structured schema for rich search results
Within 3 months, we helped them rank on the first page of Google for 15 core keywords like “Pharmaceutical export company India” and “Generic medicine suppliers.”
Step 2: Social Media Management
Our social media team created a content calendar focusing on four content pillars:
Health education and awareness (short videos and carousel posts)
Behind-the-scenes of their manufacturing process
CSR initiatives and industry updates
Client testimonials and success stories
We managed their presence on LinkedIn (for B2B engagement), Instagram (for brand building), and YouTube (for product demos).
Using premium social media management tools, we scheduled posts for optimal times, tracked engagement, and adapted weekly.
Step 3: Social Media Monitoring
We deployed AI-powered social media monitoring tools to track brand mentions, customer sentiment, and competitor activity. One surprising insight was that many customers were asking about side-effects or usage of their products on forums and were not receiving responses.
We created a monthly Q&A series on Instagram and YouTube, responding to these concerns and establishing thought leadership.
We also set up Google Alerts and Twitter monitoring dashboards to ensure no customer query or crisis went unnoticed.
Step 4: Influencer Collaboration and Short-form Video
We partnered with 5 Indian healthcare influencers (mostly pharma educators and health bloggers) to create 30-second product explainer videos on Instagram Reels and YouTube Shorts.
Videos like “5 Things You Didn’t Know About Generic Medicines” or “Why You Shouldn’t Mix These Two Pills” gained thousands of views within days.
This pushed their engagement rate up by 700% and website visits from social media rose by 150%.
Step 5: First-Party Data Collection
We installed email opt-in forms, gated PDF downloads (such as product catalogs), and inquiry forms. This helped them collect first-party data from over 18,000 unique visitors in six months.
We used this data to segment and remarket products to specific audience types (like chemists, doctors, and hospital chains).
Step 6: Regular Reporting and Optimization
Every two weeks, we delivered detailed performance reports including:
SEO rankings and bounce rate
Social media reach and sentiment analysis
Video performance
Competitor trends
This transparency allowed us to tweak strategy in real-time.
The Results: 6 Months Later
Website traffic increased by 330%
40+ keywords ranking on page one of Google
20K+ followers across social platforms
Customer inquiries tripled
International distributor requests came in via LinkedIn
ROI from digital activities increased by 4.2X
The Managing Director of Medicure Biolabs said, “Before PICKMYURL, we were practically invisible online. Now, we’re known not just in India but in multiple countries. Our online trust has helped us secure three new export contracts. This is the power of strategic digital transformation.”
Conclusion: Social Media Management and SEO—Two Sides of the Same Coin
The Medicure Biolabs story proves that digital growth is not a luxury; it’s a necessity. A good digital presence isn’t just about pretty posts or ranking first on Google—it’s about building trust, providing value, and staying relevant in your industry.
Social media management companies like PICKMYURL are no longer just service providers—we are strategic partners. We use AI, real-time data, social media management tools, and SEO expertise to help brands transform.
If your business is still debating whether social media monitoring or SEO is worth it, remember this: your customers are already online, searching, scrolling, and talking. The only question is—will they find you or your competitors?
Ready to transform your business digitally?
Get in touch with PICKMYURL—India’s trusted digital growth agency.
We don’t just market. We make brands matter.